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Augmented reality platform for trying on clothes to launch this week

Tom Shearsmith
28 July 2021

Augmented reality (AR) company Reactive Reality has announced it will this week launch its PICTOFiT Shopping mobile and web apps, designed to enhance e-commerce platforms with virtual clothes fitting technology.

From Friday, retailers can download PICTOFiT Shopping free of charge from the Apple app store, as well as use PICTOFiT Shopping from any browser. When doing so, they will see how Reactive Reality’s technological offering could significantly enhance the shopping experience for its customers.

PICTOFiT can be seamlessly integrated into a retailer’s app or website, and is achieved by utilising the company’s Software Development Kit.

Consumers will be able to create personalised avatars that closely match their appearance and measurements, browse through fashion products, try different combinations onto their avatar in the virtual dressing room, and experiment with virtual backgrounds.

Consumers have the option to take the anonymous avatar and personalise it only with their own body measurements or use their smartphone’s camera capture to create an avatar that matches their appearance closely.

The technology can also show intricacies within an outfit, such as having a shirt tucked in or out, the level of transparency of clothing, and how an item looks layered on top of another.

Reactive Reality customer data reports that companies that adopt PICTOFiT on average boost sales revenues per user by up to 500%, with users spending 441% more time on these websites in comparison to those without.

Stefan Hauswiesner, CEO and co-founder of Reactive Reality, said: “We are thrilled to be able to announce the official launch of our app, PICTOFiT Shopping, on mobile and web today. We know that the global pandemic has considerably accelerated the fashion retail market and we want to help retailers keep up with the demands of consumers who are looking for new and exciting ways to shop online.

“Understandably, some consumers still may not feel confident enough, or able to, venture to physical stores yet, so our tech, which can be integrated into any web store or shopping app, offers the perfect solution for both parties.

“PITCTOFiT Shopping revolutionises the way consumers interact with online stores, and we are excited to see even more retailers implement our white-labelled solution in the future.”

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