Online fashion platform Atty London and influencer consultancy Genies List have teamed up on a co-curated seasonal store on the King’s Road, which is open until the end of this month.
Situated at the 227-229 King’s Road the pop-up shop sells a range of summer fashion and accessories including swimwear, baskets, jewellery, shoes and ready-to-wear, from a curated mix of brands and upcoming designers including: Atty London, All Things Mochi, Octavia Hix, Sixty Ninety, NINI Molnar, I+I Jewellery, Joyis London and more.
In addition the store will host a programme of in-store events including late-night shopping days, bloggers’ breakfast and a free weekly yoga class.
Atty London was founded in 2015 by Alexandra Pope to showcase niche brands and designers from around the world. “Securing prime space on a parade that attract a fashionable and modern consumer is a fantastic springboard for launching our seasonal concept store. We were impressed by the Estate’s portfolio of fashion and lifestyle brands and focus on attracting premium and distinctive designers that offer shoppers something special. We are therefore delighted to be joining the Chelsea retail community and interacting with both new and loyal customers,” she said.
The store is based within the Sloane Stanley Estate which owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road. “We are delighted to welcome this innovative and exciting collaboration between Atty London and Genies List which will deliver a unique mix of designers to King’s Road. We are always delighted to attract retailers with a distinctive experiential offer which we feel is a vital component to creating a compelling retail and leisure destination,” said Sloane Stanley commercial property manager Hannah Grievson.
Appear Here, the online marketplace for short-term space, acted as agents on the letting.