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Atterley ceases trading as it is placed into administration

Lauretta Roberts
07 January 2016

Atterley, the womenswear etailer established in 2012, has been shuttered after its parent company Maison Seven Limited was placed into administration on Tuesday (5 January).

The site, formerly known as Atterley Road, was set up by Katie Starmer-Smith, a former designer for premium high street chain Jigsaw, and her business partner Edward David.

In 2014 the company received a £2m investment led by former Tesco CEO Sir Terry Leahy and venture capital firm The William Currie Group. It subsequently dropped the "Road" from its name and last year appointed two former senior team members from Asos.

Sally-Anne Newson, who was business development director at Asos joined as CEO, and former Asos head of buying Becky Leeson was appointed as creative director. At this stage Starmer-Smith assumed the role of buying director.

Following her appointment, Newson told Vogue in an interview that the brand was targeting sales of £100m by 2020.

Initially Atterley Road began selling "boutique" premium, but accessible, brands such as Day Birger Mikkelson and Maison Scotch, but it went on to develop its own label as well, which aimed to be aspirational but affordable.

A statement on the company's website by administrator KPMG says all orders prior to administration have been fulfilled however the site cannot accept any returns. Any returns received after the administrator's appointment are in "quarantine" and customers will be treated as creditors.

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