Athleisure brand F5 Global to open London pop-up

Sustainable athleisure brand F5 Global has announced the opening of its first-ever international pop-up from 22 to 28 August 2022 at London's Oxford Street.

Launched in 2021 in Dubai by 16-year-old Sarisha Ved, the brand features a range of unisex athleisure clothing, an exclusive capsule for kids, mobile phone cases, reusable face masks, wallets and bags.

All F5 products are made from organic or recycled material, incorporating zero waste principles. The brand's collections are also manufactured at factories undergoing the Sedex Members Ethical Trade Audit, which assesses a site based on its organisation's labour standards, health and safety, environment and business ethics.

F5 Global's pop-up will feature its signature sustainable athleisure collection for adults and kids. This includes hoodies, sweatpants, sweatshirts, t-shirts and shorts.

The space will also include F5's 'Tees for Fees' collection, which sees the brand donate 100% of the profits from each t-shirt in the range. The initiative has raised $17,000 and is part of the brand’s mission to help children from underprivileged communities and provide them with better access to quality education.

Sarisha Ved, Founder of F5 Global, said: "The brand stands for a purpose, and we strongly believe that the people of London are waiting to embrace sustainable fashion and its purpose. We couldn't think of a better city than London to have our first ever international pop-up. I can't wait to connect with the customers here."