Astley Clarke names Seven Dials as home of new UK flagship store

British jewellery brand, Astley Clarke, has announced it will launch its debut UK flagship store at Seven Dials’ Monmouth Street. The new location is expected to feature the full collection of jewellery with engraving and locket personalisation.

Spanning over 900 sq ft at 31 Monmouth Street, Astley Clarke’s first bricks and mortar home is set to debut in Autumn 2021 and will stock the fine and demi-fine elevated jewellery that has become synonymous with the brand.

Founded in 2006 by Bec Astley Clarke MBE and headquartered in London, the brand began its journey as an online-only retailer. Astley Clarke jewellery is now stocked in Selfridges, Liberty and on international luxury retail site FarFetch however, with Seven Dials playing the next part in the brand’s expansion.

The new store coincides with a full reimagination of the brand set to launch in Autumn 2021 in line with their store opening.

Commenting on the signing, Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “Astley Clarke is another milestone signing for Seven Dials with its esteemed British heritage, and loyal customer following, it is the perfect fit for the destination. Sitting comfortably alongside an enclave of jewellery leaders on Monmouth Street, including the likes of Dinny Hall, Astley Clarke positions Seven Dials at the forefront of retail trends, including the uptake in jewellery ownership throughout the pandemic. We look forward to the brand becoming an ingrained success within the wider Seven Dials community.”

Scott Thomson, CEO of Astley Clarke, commented: “Despite a large international following Astley Clarke has always felt a strong connection to London, and we were therefore very selective when searching for a prime location within the heart of the city to match our values and offering. This is just the beginning of our bricks and mortar story as a brand, and we look forward to launching our flagship store.”