Asos to launch budget brand as 20-somethings face economic impact of Covid-19
City AM
15 October 2020
Asos is planning to launch a budget brand, the fast fashion retailer announced this morning as it warned that its core 20-something audience were vulnerable to losing their jobs during the coronavirus pandemic.
The online retail giant said today that the new brand called “As You” will meet the gap in its portfolio for lower-priced products.
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