ASOS reinterprets Adidas classics through feminine lens in latest collaboration
Adidas Originals and ASOS have unveiled their latest exclusive womenswear collaboration, which puts the retailer's sharp, style-led spin on Adidas classics.
For the first time, the new collection will be available both online and in Adidas’ flagship store, which will host an exclusive pop-up between 16 and 21 April.
Throughout the collection, Adidas' signature three-stripe statement silhouettes are reimagined by ASOS through a feminine lens, featuring cinched waistlines, bold patterns and contrasting trims and fabrications.
For ASOS, the collaboration cements its reputation as a go-to platform for trend-led sportswear, while for Adidas, it boosts cultural relevance with Gen Z consumers.
ASOS' in-house design team worked very closely with their Adidas counterparts on the cross-seasonal edit, reimagining classic pieces in new fabrics and shapes that remain true to both the sportswear brand's heritage and ASOS’ own signature design.
Core to the collection is the well-known Adidas Firebird tracksuit, which features new prints such as polka dot, gingham and seasonal pastel and neutral tones. Through subtle tailoring, this new design adds more structure and shape, creating a more feminine silhouette without compromising the classic ease and identity of the original design.
The first two partnership collections both sold out, providing ample momentum for this new release. This third iteration focuses on bolder references, elevated textures and head-to-toe styling, which includes accessories designed by ASOS. Previous statement pieces such as co-ords and outerwear return once again, but in an evolved form, featuring heavyweight cotton blends and unique details like double waistbands, peplum shapes and funnel-neck shirting.
Vanessa Spence, Executive Vice President of Brand & Creative at ASOS, said: "This third collection moves the Adidas Originals x ASOS collaboration into a more expressive space, with elevated textures, sharper styling, and more ways for customers to make the collection their own. Bringing the launch into the Adidas London flagship store alongside ASOS.com gives this chapter a new dimension and invites even more people in."
Adidas added: "Drop 3 of our partnership with ASOS marks a significant step forward in bringing the collaboration into a physical retail environment. By launching the new collection at our London flagship, we are building on the momentum of previous releases while elevating the partnership into a more integrated, immersive brand experience for our consumers."
The launch of this collection coincides with another Adidas collaboration - one with reality TV star and influencer Molly-Mae Hague - featuring limited-edition reworked versions of the ‘Superstar II’ and ‘Samba’ silhouettes. Both collaborations set to launch on 9 April.
