Follow us


ASOS recruits Jo Butler as Chief People Officer

Tom Shearsmith
05 March 2020

Online fashion retailer ASOS, has today announced the appointment of Jo Butler as Chief People Officer, the latest in a series of hirings for the company's executive team.

An experienced HR Director, with tenures at companies including Mitie Group PLC, itsu and Sainsbury’s, Butler will join ASOS on 21 April 2020, reporting directly into Nick Beighton, Chief Executive Officer.

Butler is the second addition to the ASOS Executive Committee in recent months, following the arrival of Robert Birge as Chief Growth Officer in December.

Most recently, Butler spent two years on the Executive Committee of Mitie. As Group HR Director, she led a team of 160 to deliver transformational culture change across the company. Her efforts at the company earned her a place on the Financial Times’ Most Influential Women in Engineering list.

Butler has also served as Group HR Director for itsu and has held numerous senior roles at Sainsbury’s, both in the UK and China. Prior to that she worked for a number of years at Santander UK.

Nick Beighton, ASOS Chief Executive, said: “Jo’s depth of experience delivering successful, transformational people strategies for listed companies will be invaluable to our ever-evolving, fast-growing business. I look forward to welcoming Jo and the ideas and energy that she brings with her to ASOS.”

Jo Butler added: “I’m incredibly excited to be joining ASOS, returning to the sector I love, and to be given the challenge of driving forward a people programme that will embed a high-performance culture right across the organisation.”

ASOS is currently recruiting for two other executives to oversee Commercial and Strategy respectively. These hires will complete the reshaping of the senior management team, led by Chief Executive Officer, Nick Beighton.

Free NewsletterVISIT