ASOS poaches Amazon Fashion GM for new MD of Global Trading role
ASOS has today announced the appointment of Natasha Jeffers to the newly created role of Managing Director, Global Trading.
Jeffers joins ASOS from Amazon Fashion, where she spent nine years - the last four years and 10 months as General Manager.
Prior to Amazon Fashion, Jeffers was Head of Online Trading & Content, EU, for almost two years at Forever 21, having joined from the role of Head of Online Trading, Global, at Arcadia Group (from September 2013 to May 2015).
It marks a return to ASOS for Jeffers, where she spent just over five years, joining as Senior Assistant Merchandiser, Own-Label Dresses, in September 2008 and culminating in the role of Senior Merchandiser, Womenswear Brands, from May to September 2013.
In her new role, Jeffers will be responsible for ASOS’ global P&L across the UK, US, EU and the rest of the world, bringing together regional trading, pricing and promotional strategy and storefront optimisation.
Jeffers will report to Ben Blake, EVP Customer & Commercial at ASOS, who said on the appointment: “Natasha’s appointment strengthens our commercial leadership and underlines our focus on delivering relevant, inspiring customer experiences globally.
“Her ecommerce expertise, analytical mindset and proven ability to build high performing trading teams will be invaluable as we continue to execute our strategy for sustainable, profitable growth.”
Jeffers added: “ASOS is where I built some of the most formative years of my career, so returning now is a full circle moment. This is such an exciting time for the business, and I can’t wait to get started helping it write the next chapter, one that keeps the customer firmly at the heart of everything we do and is guided by the insights that help us serve them better.”
