ASOS partners with House of CB for the first time

ASOS has partnered with luxury British womenswear brand House of CB for the first time, launching with 60 styles including "glam" maxi dresses, floral midi dresses and the brand’s corset silhouette.

House of CB is available via ASOS Fulfilment Services (AFS), which "leverages ASOS’ global fulfilment capabilities and creative services" to serve ASOS.com and other retail channels.

It will see House of CB better meet consumer demand and provide greater flexibility, ensuring “a seamless match” of supply to demand across various distribution channels – including House of CB’s own online platform.

Shazmeen Malik, Brands Director at ASOS, said: "House of CB is a brand we’ve sought after for a long time, so we are ecstatic to see it join ASOS. This is only possible through AFS, which allows us to seamlessly integrate such a cult brand into our platform.

"We believe this partnership will not only enhance our premium brand offering but also provide our customers with even more diverse and high quality fashion choices."

Conna Walker, Founder and CEO of House of CB, added: "I am delighted to enter into this partnership with ASOS. They are at the front of an evolving cultural community that leads global fashion trends, and I couldn’t think of a more perfect partner for House of CB."

Walker founded the business in 2010 on eBay before branching out to create House of CB collections. One of the first brands to see the power of social media, it soon began counting celebrities such as Kim Kardashian and Jennifer Lopez as fans, "fuelled by its iconic bodycon midi dresses".

Designed in-house at a London studio, today the brand boasts several stores worldwide, including a flagship at 225 Oxford Street in the capital.