Fashion etail giant ASOS is making its first move into own-branded homewares with ASOS SUPPLY, which will be available on its site from 4 February.
With all the prints designed by an in-house the collection is designed to flex around the lives of the etailer’s millennial customer base.
The products designed around three key trends:
- – Eclectic Luxe offers a mix of products and fabrics, such as recycled glassware, retro-inspired statement plates, chintzy soft furnishings with quilted elements, animal prints, as well as pom-pom and tassel details.
- – Cool Minimal mixes iconic, conversational prints with clean lines and brushstroke patterns that appear on textiles like rugs, beddings and towels. Soft furnishings are key to bringing this trend to life, along with fun animal shapes and quirky storage pots.
- – Global Traveller is inspired by natural materials and bright colour pops. Pieces utilise traditional weaving techniques on hand-woven wicker baskets and 70s-inspired rattan and are mixed with graphic geotextiles and contemporary fashion prints.
Prices for ASOS SUPPLY start from £8.