ASOS marks Black Friday with experiential mobile pop-up

ASOS is marking the 2022 Black Friday promotional period with an experiential mobile pop-up visiting Liverpool, London, Nottingham, and Manchester, giving visitors a chance to win prizes ranging from a £1,000 gift voucher to exclusive ASOS merchandise.

Visitors will be able to play a traditional arcade 'claw grabber' game to be in with a chance of winning the prizes, which also include ASOS DESIGN clothing and selected face and body products.

The event is free to the public, and everyone who takes part will receive an ASOS-branded tote bag, as well as a free coffee for those with the ASOS app installed.

The activation promotes ASOS’ Black Friday deals, which follow two weeks of Out-Of-Home advertising in Manchester and Camden Town highlighting ASOS’ product offer in the run up to the peak sales period.

Yesterday the pop-up was at Liverpool One and today it's at Boxpark Shoreditch, and we be visiting Nottingham (Trinity Square) tomorrow and Manchester Piccadilly Gardens on Friday.