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ASOS Marketplace launches five charity boutiques for AW20

Tom Shearsmith
12 October 2020

ASOS has announced the launch of five charity boutiques for Autumn/Winter 2020 on its ASOS Marketplace platform, where customers can shop from over 1,100 independent boutiques.

New to the platform this year are Cancer Research UK and Royal Trinity Hospice, while returning from last year’s collaboration with ASOS Marketplace are Oxfam Festival Shop, Save the Children, and British Red Cross.

All proceeds from sales will go direct to each charity, with no commission paid to ASOS Marketplace.

Each charity boutique will be releasing a series of trend-led products for sale on ASOS Marketplace, including 90's grunge, tailoring and Y2K, with a focus on coats, jackets, jumpers and outwear, transitioning to Christmas gifting and designer pieces in the run up to the festive season.

The launch follows the unexpected boost to donations that many charities experienced when reopening in the summer, following lockdown wardrobe clear-outs across the country.

Jo Hunt, Head of ASOS Marketplace, said: “This has been a challenging year for many of our charity partners, but it has also had its positives, with more clothing donations than ever before. We’re incredibly proud to be supporting the work of our partners again this season by making it possible for our customers to easily and responsibly shop vintage, and we’d encourage anyone who has fallen out of love with their clothes to donate them to a charity in need.

Julie Byard, Director of Trading at Cancer Research UK, commented: “Our items on ASOS Marketplace will be handpicked and trend-led and customers buying from us can feel proud knowing that they are doing their bit for the environment, saving clothes from going to landfill, whilst also raising money for our life-saving research to beat cancer. The profits from our shops form a very significant part of Cancer Research UK's income, so we’re extremely excited about this collaboration and very thankful to everyone who chooses to shop with us.”

Daniel Holloway, Director of Retail at Royal Trinity Hospice, added: “Our ASOS Marketplace boutique will bring Royal Trinity Hospice shops’ signature blend of one-of-a-kind vintage, designer and high street pieces online.”

Last month, ASOS launched its first-ever circular collection, all designed and made to meet industry-leading circularity principles including upcycling and recyclability, with no compromise on product or price.

In May, ASOS Marketplace announced surging demand from new boutiques looking to join ASOS Marketplace due to the COVID-19 pandemic, especially those which would otherwise primarily sell through bricks-and-mortar stores or at markets. More than 80 new independent brands were onboarded in April, an increase of close to 100% on last year.

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