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ASOS Foundation hits £1m donation milestone with The Prince's Trust

Lauretta Roberts
30 November 2017

The ASOS Foundation, the charity established by the young fashion etailer, has revealed that it has reached the £1m donation milestone with The Prince's Trust.

The foundation, which is funded by ASOS and supported by its staff and customers, has been working with The Prince's Trust for the past seven years. During that time it has it has helped hundreds of young people develop key Science, Technology, Engineering and Mathematics (STEM) skills through dedicated educational and experiential initiatives and encouraged 25 people to gain full-time employment with ASOS.

As part of this effort, The ASOS Foundation produced a suite of Get Into programmes, which provide insight into, and rotations with, ASOS’ retail, technology and customer care departments in London, Birmingham, Watford and Barnsley. On top of this it has provided more than 200 development grants for educational courses and equipment; created inspirational video content on subjects such as app development and coding; and contributed to the funding of a new online learning section on The Prince’s Trust website.

"I am incredibly proud of what has been has achieved by The ASOS Foundation over the past seven years. Together with our colleagues at The Prince’s Trust, we have helped young people overcome barriers to enable them to fulfill their dreams and potential,” said ASOS director of corporate responsibility Louise McCabe at a celebratory event which coincided with this week's #GivingTuesday initiative.

The Prince's Trust CIO David Ivell said he was "extremely grateful to the ASOS Foundation for its generosity and the hundreds of ASOS employees who have selflessly given their time to make a positive difference to so many people’s lives."

ASOS established its foundation in 2010 to provide infrastructure, training and support to enable disadvantaged, young adults reach their potential, through projects in the UK, India and Kenya. Alongside The Prince’s Trust, The ASOS Foundation has long-term charity partners including Centrepoint and Arrival Education in the UK, SOKO Community Trust and Wildlife Works Trust in rural Kenya and Udayan Care in New Delhi, India.

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