ASOS expands relationship with Mango by adding Mango Man
ASOS has expanded its relationship with fast-growing Spanish brand Mango by adding the Mango Man line to its platform.
The online fashion giant is now offering some 370 options from the Mango Man AW24 collection, including knitwear, tailoring and elevated essentials. This builds on an already successful relationship with Mango and ASOS; the number of Mango Woman products on ASOS grew to around 1,500 during the SS24 season.
ASOS Brands Director Shazmeen Malik said: “We’re thrilled to further strengthen our menswear offering with the launch of Mango Man. Mango’s collections have consistently been a hit with our customers and the introduction of Mango Man is the perfect next step. We know our fashion-forward customers will embrace this drop, and we look forward to continually delivering exciting brands that they love.”
Mango has been enjoying huge growth globally and in the UK in recent years. Earlier this year it revealed plans to open a further 20 stores in the UK this year, building on the 60 stores it already had by the end of 2023. Recent openings have included Metrocentre Gateshead and Angel Central in London. It also chose London's Carnaby district for the first standalone Mango Teen store outside of its home market of Spain.
Mango Man joins a line up of around 900 global and local third-party brands on the ASOS platform along with its own labels including ASOS Design, ASOS Edition, ASOS 4505, Collusion and Reclaimed Vintage. ASOS recently announced a JV deal with Heartland A/S, an investment and holding company representing the interests of Bestseller owner and ASOS shareholder Anders Holch Povlsen for the Topshop and Topman brands its acquired from the collapsed Arcadia Group in 2021. A relaunch of the former high street favourites is planned in the coming months.