ASOS expands menswear offer with nine new brands including Gap
ASOS has expanded its vast menswear offer with nine new brands, including Gap, Huf, Stan Ray and Blend.
The expansion “reflects evolving menswear shopping habits”, with ASOS research showing that nearly 40% of men browse online for clothing inspiration every week.
By bringing new brands and curated edits together in one place, ASOS aims to make it easier for customers “to move seamlessly from inspiration to purchase”.
ASOS has also become a wholesale partner for Gap in the UK and Ireland, marking a significant addition to its menswear portfolio.
The launch includes more than 100 products, featuring Gap’s most recognisable staples - from denim to knits and relaxed linen co-ords.
Shazmeen Malik, Partner Brands & Flexible Fulfilment Director at ASOS, said: “At ASOS, we’re known for great wardrobe staples, but we’re also the destination for the latest trends and inspiration.
“Over the last two years, 40% of our men’s branded portfolio has been newly acquired, bringing together trusted names like Gap and Huf alongside a fresh mix of contemporary and streetwear brands. It means customers can discover something new while still finding those everyday pieces they know and love.”
ASOS’ new streetwear offer is led by “culturally relevant brands” such as Pegador, Huf and Cernucci, bringing bold graphics, statement silhouettes and logo-led pieces, while Stan Ray adds a modern workwear edge through practical, everyday casual styles designed for versatility.
Other new additions include Belier, Capo and BLKVIS, offering smart-casual essentials and “elevated everyday pieces”, including textured knits, premium basics, tailored trousers, coordinated sets, as well as linen and crochet pieces “designed to work across occasions”.
