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ASOS creates bold genderless capsule with LGBTQIA+ artists for Pride month

Lauretta Roberts
04 June 2024

ASOS has collaborated with four LGBTQIA+ artists to create an inclusive capsule collection to provide a platform for queer creatives and shine a spotlight on under-represented voice during Pride month.

The collection comprises 30 items, ranging from hoodies to t-shirts and socks, catering for all genders to be worn during Pride and beyond.

Central to the products are the colourful and bold, exclusive designs that speak to the LGBTQIA+ community and "reflect the multitude of queer lived experiences and aesthetics". 

The artists, who have been involved throughout the entire project, include:

  • Ashton Attzs (she/they), a UK-based illustrator and painter. Her paintings and digital illustrations are colourful and vibrant celebrations of everyday life. 
  • Erik Carnell (he/him), a gay trans man who uses a pastel colour palette to create art which he describes as ‘Pride and Gloom’.
  • Theodoor Grimes (they/he) a Black non-binary digital artist based in the Bronx. Inspired by graphic novels and manga, Theodoor’s illustrations are full of incredible detail, lush colour, and texture, all dedicated to uplifting people and centring the queer experience.
  • Tommy Burley (they/he/she) a trans tattoo artist based in Brighton and London. Tommy’s work is best described as traditional fine-line realism with a chrome, queer twist.

All profits from the collection will go to Just Like Us, the LGBT+ young people's charity, who work to create safer and more inclusive environments for LGBTQIA+ young people. 

ASOS Executive Vice President of Creative Vanessa Spence said: “Our purpose is to give our customers the confidence to be whoever you want to be, and we’re proud to be launching another Pride collaboration this year, with a collection that celebrates diversity, self-expression, and queer joy by collaborating with LGBTQIA+ artists.”

The collection is available to buy now at ASOS.com.

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