ASOS appoints former Stella McCartney visual lead as new Creative Director

ASOS has appointed Andrew Tiller as its new Creative Director.

Tiller noted in a LinkedIn post that he is "thrilled and honoured" about the appointment, and is "excited for what's ahead".

He brings 25+ years of experience to his new role, having worked in senior creative leadership positions both in-house at fashion brands. He spent three years at Stuart Weitzman, as well as multiple years across creative agencies including Laird + Partners and DJA, where he worked with luxury fashion clients including Chanel, Dior, Tiffany, Ralph Lauren, and Louis Vuitton.

He joins ASOS from Stella McCartney, where he worked for two years as Visual Director.

Tiller steps into the role previously held by John Mooney, who served as ASOS's Global Brand Creative Director from 2017 until 2023, when he joined Matchesfashion as Executive Creative Director.

Since then, ASOS has not had a dedicated Creative Director, with the role split between multiple people across its senior leadership team.

The online fashion retailer also recently appointed Natasha Jeffers to the newly created role of Managing Director, Global Trading.

The news follows ASOS reaffirming its full-year guidance, citing continued progress across three strategic pillars during the first half of the financial year.