ASOS and Katharine Hamnett have teamed up to create an underwear line which will support Help Refugees, a non-profit organisation supporting refugees in Europe and the Middle East.
Profits from the Choose Love line, which has been made from organic cotton and is priced between £6 and £22, will go to the organisation. It has launched on the ASOS site today.
“At ASOS, we believe that fashion can be a force for good,” the etailer said. “We believe in engaging with our customers about issues we know they care about and providing them with the opportunity to do something about it.”
Hamnett rose to prominence in the 1980s with her political protest T-shirts, with her Choose Life slogan T made famous by pop group Wham! who wore them in their video for their 1984 hit Wake Me Up Before You Go Go.
In 1983 the designer also met then prime minister Margaret Thatcher wearing a T-shirt bearing the slogan “58 per cent Don’t Want Pershing” in reference to controversial Pershing II guided missile that the United States were holding in the then West Germany. She most recently hit the headlines with her STOP BREXIT T-shirts.