ASICS reinforces brand purpose with new ‘Move Your Body, Move Your Mind’ campaign
Japanese sportswear giant ASICS has launched a new global campaign under the banner of ‘Move Your Body, Move Your Mind’, featuring a reimagined version of The Beach Boys' hit ‘Good Vibrations’.
The campaign, which is now running across digital, social, broadcast, and retail channels in key markets worldwide and will be supported by community activations, “reinforces ASICS' 75-year commitment to the transformative power of movement for physical and mental wellbeing”, initially with running and tennis-focused short films.
Gary Raucher, Global Head of Marketing at ASICS, said: “For over 75 years, ASICS has been committed to helping more people move so they can feel better. It’s the reason we were founded and why we’re called ASICS - an acronym for ‘Anima Sana In Corpore Sano’, or ‘Sound Mind in a Sound Body’.
“This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind.”
ASICS' commitment to movement for body and mind is backed by extensive research, including studies showing that even 15 minutes of exercise can lift mental state.
The campaign builds on such findings to champion the power of movement, “reinforcing ASICS’ mission to inspire people everywhere to experience the uplifting benefits of movement”.
