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Ashley James fronts new Tu Clothing DD+ size ‘Boudoir Lingerie Collection’

Tom Bottomley
20 January 2023

TV presenter, reality TV star, lifestyle influencer and DJ, Ashley James, who is currently pregnant with her second child, is the face and body for Sainsbury’s Tu Clothing brand’s new DD+ size ‘Boudoir Lingerie Collection’, launching in-store and online today.

With the average bra size increasing over recent years, Tu Clothing has created a collection “for all shapes and sizes”, catering for sizes 32A – 42GG, including bras, knickers, suspenders and satin nightgowns with prices ranging from £8 for knickers to £25 for a full matching set. The range features a rich colour palette of scarlet, mint and nude.

As a champion of body positivity and feeling confident, especially for those with larger cup sizes, Tu Clothing brand ambassador James, who is perhaps most famous for featuring in E4’s ‘Made in Chelsea’ and ‘Celebrity Big Brother’, was the driving force behind the creation of the collection, which is “designed to be premium but also functional” for all shapes and sizes. Details including lace fabrications, lurex and metal work trims.

The average bra size in the UK has reportedly risen to a 36D in recent years, with over 57% of women in the UK now wearing a D cup size or larger, and in response Tu Clothing is set to make 80% of its lingerie offering DD+ sizing by the end of 2023.

The new collection is inspired by 1920s and ‘30s Parisian boudoirs, and offers the support of underwiring and comfort of thicker straps “without compromising on style”.

James said: “As someone who’s always had DD and above cup sizes, it is exciting for me to work on an inclusive, affordable collection that is accessible for all.

“Everyone should be able to wear sexy and empowering lingerie, and that doesn’t need to change just because you’re a DD+. This new range offers women with larger boob sizes the chance to combine comfort with sexiness!”

Emma Benjafield, Director of Product at Tu Clothing, commented: “Customers are looking to invest in more luxury lingerie as they move away from the loungewear options that were so popular in the pandemic.

“With the average bra size having increased in recent years, we wanted to ensure we’re offering our customers products that are suited to their size whilst ensuring they feel empowered and comfortable in the lingerie they’re wearing.

“Ashley regularly speaks out about the issues she has faced in the past as a DD+ woman shopping for luxury lingerie, and so we couldn’t wait to team up with her on this new collection.”

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