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‘As Seen on Netflix’ pop-up shops and online auction to launch in support of Mind

Tom Bottomley
03 October 2024

Netflix is opening an ‘As Seen on Netflix’ one-day pop-up shop at 113 Bethnal Green Road in East London on 12 October, before moving to The Bullring in Birmingham on 19 October.

There’s also an online auction starting at 11am on 11 October and ending at 11am on 21 October, with all starting bids at £9.99.

The stores will be stocked with wardrobes, props and memorabilia from some of Netflix’s most popular shows, such as items from ‘The Crown’ including the suit as worn by Gillian Anderson playing Margaret Thatcher, Princess Diana’s jeans from the same show, and the Marni suit as worn by Kaya Scodelario playing Susie Glass in ‘The Gentlemen’.

Up for auction, there’s also Dushane’s (Ashley Walters) denim jacket and Sully’s (Kane Robinson) Y3 Tracksuit worn in the final scene in ‘Top Boy’, Studio Nicholson boots from ‘Black Mirror’, Maison Margiela jeans from ‘Bodkin’ and a signed Victoria Beckham Rolls-Royce t-shirt – a nod to the four part ‘Beckham’ documentary.

All of the proceeds from ‘As Seen on Netflix’ will be donated to mental health charity Mind to support its work across England and Wales.

In addition, to celebrate the latest release of ‘Heartstopper’, which launches its third season on Netflix this week, the store will also have some standout items from the hit series.

Anne Mensah, VP of UK Content, Netflix said: "As Seen on Netflix is more than just a pop-up shop; it's a celebration of incredible fan communities. Fandom has an extraordinary ability to bring people together, creating connections and community around a passion for stories.

"Our fans are the heartbeat of everything we do at Netflix, which is why we’re so excited to create this opportunity for fans to own a piece of the shows and films they love, and support the important work done by Mind."


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