Arsenal teams up with Aries for limited-edition streetwear collection
Arsenal has launched a "first-of-its-kind" limited-edition collaboration collection with London-based luxury streetwear brand Aries.
The collection is modelled by star players Martin Odegaard, Bukayo Saka, Declan Rice, Alessia Russo and Beth Mead, as well some well known Arsenal supporters such ShyGirl, Ghetts, Lava La Rue and Knucks.
Blending Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, the collaboration features classic Aries silhouettes re-imagined and "dedicated to Arsenal supporters around the world".
The 26-piece collection features staple streetwear styles such as jersey tracksuits, graphic tees, football shirts, and nylon and jacquard denim sets
Typical Aries luxury pieces include a navy wool bomber jacket embroidered with the iconic Arsenal cannon, and accessories include caps, football scarves and exclusive Arsenal x Aries "A" jewellery.
Bespoke graphics feature throughout the range, including "1886", the club’s founding year, and "Arsenal" rewritten in Aries’ typeface.
Sofia Prantera, Founder and Creative Director of Aries, said: "Our collaboration with Arsenal is a natural expression of where we are based in north London, and the people and locations that inextricably and authentically link our two brands and communities.
"The campaign was inspired by the shared experience of supporters and community; one that unites us despite our different creeds, beliefs, backgrounds, traditions, and the almost spiritual role football can play in uniting supporters in a shared emotional experience."
Hannah Chick, Retail Director at Arsenal, added: "This exciting collaboration has been two years in the making, and the results are testament to the long-term vision, strategy and hard work of our team.
"In recent years we’ve worked hard to build on our retail offering for supporters, particularly in relation to our own-brand products. Following multiple launches including retro ranges and a bespoke collection to celebrate the 20-year anniversary of our ‘Invincibles’ team, we’re very proud of our latest drop.
"Aries are a community-focused brand rooted in London culture, and this has been an important factor in creating an authentic campaign that aligns with our values and connects with our supporters in Islington and around the world. This is an historic moment for us, and we’re excited to build on it as we move forward with our long-term vision."
The Arsenal x Aries collection is now available through Arsenal club stores, Arsenal Direct, Aries’ flagship store in Soho, London – and on the brand’s website – as well as Selfridges in London and selected global retailers.