Arne to launch pop-up on London’s Carnaby Street for festive period

Athleisure and tech outerwear brand Arne will be opening a 4,500 sq ft pop-up at 5-7 Carnaby Street in London on 1 November, set to run throughout the Christmas period.

Showcasing its minimalist men’s and womenswear collections, as well as its sought after footwear, the pop-up follows the opening of the ‘digitally native’ brand’s first permanent bricks-and-mortar store at Liverpool ONE last month.

The permanent store opening came after two pop-up stores and an interactive activation over the past three years at the shopping destination, which brothers and Arne founders Ryan and Reece Broadhurst used to test demand and refine the in-store experience.

Jointly commenting on the upcoming Carnaby Street pop-up, the brothers said: "Soho has always been a special location for us, it’s the perfect location to directly connect with our community and showcase the full Arne experience.

"This pop-up represents the next step in bringing our vision to life in a space that reflects our values around quality and design, and we look forward to being a part of this iconic neighbourhood throughout the festive season."

William Oliver, Director of Retail & Restaurant Leasing at London landlord Shaftesbury Capital, added: "Our upcoming activation with Arne reflects our commitment to supporting digitally native brands as they expand into physical retail, and cements Carnaby Street and Soho’s reputation as a platform for innovative and experience-led concepts.

"We continue to attract a high calibre of brands that recognise the unique appeal and commercial strength of Carnaby Street and Soho, and are eager to be part of this constantly evolving retail destination."