Armani Group emphasises ‘stability’ amid fall in sales

The Armani Group reported a 2.8% decline in sales to €2.192 billion (£1.8 billion) in 2025, which it attributes to the company's focus on stability and managerial solidity during a year marked by both geopolitical turmoil and wider structural challenges across the sector.

Its consolidated gross operating result (EBITDA) increased by 3.2% to €152.7 million in 2025, compared to 2024.

The group's direct retail channels reported 2% growth at constant exchange rates, while indirect channels recorded a 7% decline, which the company attributed to a fall in wholesale orders and the "justifiable caution" of distribution partners given current market conditions. The group highlighted that the decline in indirect sales aligns with its strategy of "cautiously declining and consolidating its wholesale orders" to focus on selectivity and distribution quality.

Within the broader Armani Group portfolio, performance was stronger in its full-price and high-end channels, driven by double-digit growth across the Giorgio Armani Privé line and Giorgio Armani boutiques, as well as "good growth trends" across its home, hotel and F&B divisions.

These results are the first to be released following the death of Giorgio Armani, the legendary Italian designer and founder of his namesake fashion empire, who passed away at the age of 91 last September.

Since Armani's passing, the brand has embarked on a new chapter, marked by its spring/summer 2026 haute couture show in January, which focused on demonstrating continuity for the brand, honouring a legacy built on discipline, precision, and enduring style.

Giuseppe Marsocci, CEO and Managing Director of the Armani Group, said: "In 2025, a year marked not only by the 50th anniversary of the company's founding, but unfortunately also by the passing of our founder, we have continued to operate at our best, following the strategic direction set out by Mr. Armani, with healthy and prudent management, as the qualitative components of our sales confirm, taking a long-term view of the Group rather than focusing on immediate profit maximisation.

"Our attention, study and evaluation of the market are at the highest level at this time: we are facing a possible structural change in the approach to luxury and fashion, by current and potential consumers, which must be taken into account. We cannot fail to recognize the need to adapt to a changing context. However, we are optimistic because today more than ever, the company's and brand's identity are reflected in the founding principles that Mr. Armani set in his business legacy.

"These values, rooted in his model of beauty and discreet, timeless elegance, as well as the idea of a solid and prudent enterprise, are extremely relevant, if not more so than ever, given the times we are living in."