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Armani Beauty celebrates sponsorship of Venice Film Festival and new lip launch

Gaelle Walker
07 September 2021

Armani Beauty has marked its sponsorship of the 78th Venice International Film Festival with an exclusive dinner in celebration of cinematography and its newly launched ‘Lip Power’ lipstick.

Available in 25 shades, the new long-wear lipstick variant (rrp £32.50) has been formulated with a unique combination of oils and concentrated pigments, for comfortable, yet vivid, long-wear.

Held in Venice last night (6 September) the event was attended by Roberta Armani and the Film Festival's godmother Serena Rossi, along with the brand's faces Adria Arjona, Greta Ferro,  Alice Pagani, Barbara Palvin, and Madisin Rian, plus an array of other famous faces.

As a Main Sponsor of the 2021 festival, Armani beauty is also providing the official make-up service to guests, including celebrities walking the red carpet.

Armani Beauty will also introduce a new award for 2021 - The Audience Award - Armani beauty, Orizzonti Extra – an extension of the competitive section focusing on new trends in the cinema world.

On now, until 11 September, the The 78th Venice International Film Festival is organised by La Biennale di Venezia and directed by Alberto Barbera.

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