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Armani and Hugo Boss to join new Grantham Designer Outlet Village

Tom Shearsmith
23 November 2021

As it builds momentum ahead of opening in 2023, the Grantham Designer Outlet Village has announced the signing of premium and lifestyle fashion brands Armani, Hugo Boss and Moss Bros.

The Grantham Designer Outlet Village will offer local consumers a comprehensive visitor experience, ranging from its premium fashion brands, restaurants and coffee shops to events spaces, all in an attractive landscaped setting.

The outlet village is set to be the first retail destination in the UK to partner with Wishibam, a Paris-based tech start-up. The partnership will provide an omnichannel retail store management system offering ship-from-store and click-and-collect services, which has already proven very successful in France.

The technology also enhances the physical shopping experience, providing live updates to shoppers on what is available in participating stores and helping to drive footfall and increase sales.

In partnership with local, family-owned trust Buckminster, the Grantham Designer Outlet Village is being developed by Rioja Estates, the outlet retail specialists behind some of the UK and Europe’s most successful designer outlets, including the McArthurGlen Designer Outlet West Midlands – which, just months after opening, has become one of the European outlet giant’s best performing destinations.

Local artisans and businesses will also benefit from free advertising and marketing opportunities provided by the village, including pop-up spaces. The development will also bring £100 million direct investment into the area and create up to 1,500 permanent jobs when it opens.

Grantham Designer Outlet Village,

Giles Membrey, Managing Director of Rioja Estates, said: “In the past few months alone, we have seen interest from brands more than double, reflecting the post pandemic success of outlets generally and the exceptional opportunities this best-in-class destination will offer for brands, as well as for the 4.5 million people living within a 90-minute drive and those from farther afield. Added to that, our partnership with Wishibam, which will extend the shopping experience to our customers’ living rooms, and our focus on our environmental credentials, the Grantham Designer Outlet Village will be at the forefront of the trends shaping retail, offering excellent business opportunities for brands when it opens, and far into the future.”

The 270,000 sq ft development will feature up to 90 stores, restaurants and coffee shops in Phase One, with up to 50 more stores proposed for Phase Two.

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