ARKET, the design-led fashion and lifestyle brand from the H&M Group, will be launching global online fashion giant Zalando next month.
Its collections for men, women and children will be made available on the platform from 21 August, where they will join their H&M Group stablemates Weekday and Monki.
The ARKET brand was launched in 2017 and was conceived around the concept of a modern day market offering its own fashion and lifestyle products and selected third-party brands. It places wellness and sustainability at the centre of its philosophy with its 21 global stores also housing vegetarian cafes and pastry shops.
"Our aim is to offer beautifully made design for everyday life. Simple, functional and versatile pieces that are easy to integrate into your own wardrobe or home, and that will last through the seasons. We’re very happy for the opportunity to partner with Zalando and we look forward to presenting our collections to their wide audience of conscious and curious customers,” said ARKET Managing Director Pernilla Wohlfahrt.
Boris Ewenstein, Senior Vice President Supply Zalando added: “In order to deepen our relationship with our customers, we focus on offering the best fashion assortment. ARKET's broad sustainable fashion collections are a great addition to Zalando's offering. With the launch of ARKET, our customers benefit from an even wider range of Nordic fashion with a focus on well-made, long-lasting products. We are very excited to strengthen our partnership with the H&M Group and to welcome ARKET onto the Zalando platform.”