Arket expand brand offerings with Swedish brand Klättermusen
H&M Group’s Arket has added Swedish outdoor brand Klättermusen to its assortment of brands, offering ready-to-wear from an external brand for the first time.
Launched in northern Sweden by a group of friends, Klättermusen has supplied outdoor enthusiasts with mountaineering equipment since 1975, with its triangle logo a common sight among climbers and explorers.
Arket's selection from Klättermusen includes outerwear such as jackets and vests, accessories including tote bags and cross-body bags, and T-shirts - all made with sustainable materials.
Klättermusen's range of ready-to-wear and accessories launches today on Arket’s website and at its flagships in London, Amsterdam, Copenhagen, Gothenburg and Stockholm.
Karl Johan Bogefors, Brand & Communications Director of Arket said: "We are proud to offer the best from other brands to complement our collections. Technical gear is part of our design library, so including Klättermusen in our assortment is a natural choice.
"It’s also a celebration of our shared values: we both aim to offer sustainable products and high-quality Nordic design, and we are honoured to offer their expertise in outdoor equipment to our audience."
