Are we witnessing the death of the “superbrand”?

Take the escalators upstairs to the first floor in Harrods and a sign above the entrance to the women’s designer floor reads ‘Superbrands’.

THIS ARTICLE IS EXCLUSIVE TO MEMBERS

Our flexible membership packages start
from just £3.95 per month

FOR A LIMITED TIME ONLY, WE ARE OFFERING 'FOUNDER MEMBERSHIPS' AT A 50% SAVING ON ALL PACKAGES.

To request a trial or gain immediate access

JOIN NOW

Already a member? log in