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AR platform Threedium launches partnership to help brands enter metaverse

Jeremy Lim
04 May 2022

3D and AR platform Threedium has announced a strategic partnership with web3 advisory RarerThings to provide its clients with a suite of metaverse ready products and services.

The partnership will initially focus on providing existing Threedium clients with strategic web3 advice and offering RarerThings clients access to Threedium’s products, with additional plans to launch metaverse entry packages.

Threedium said it has seen an enormous surge in interest from its clients taking their first step into web3 in recent months and has extended its 3D product capabilities to cater to the demand by including NFT and metaverse compatibility into its product suite. A recent example was Decentraland’s Metaverse Fashion Week that was held in March, with Threedium helping multiple clients create experiences and 3D wearables for the event.

Mike Charalambous, CEO of Threedium said: "Having worked with RarerThings in an advisory capacity ourselves for the past year, it made perfect sense to deepen our relationship by extending the cutting edge web3 strategic services that RarerThings provide to our client base."

Stefan Kovach, Founder and CEO of RarerThings added: "There is no better 3D provider than Threedium. Given their push into NFTs and the metaverse, many of their blue-chip clients are also looking for help shaping their holistic web3 strategies, which is why the partnership is a natural and powerful fit.

"Amongst the opportunities, we are actively pursuing is metaverse ready packages that will enable brands to quickly run meaningful and on-brand proof of concepts, with full support from strategy, land provision, build, marketing and community management."

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