Anya Hindmarch to launch ‘Anya’s Dive Shop’ pop-up in Chelsea

Anya Hindmarch is launching its latest concept pop-up shop in The Village, 11 Pont Street in London’s Chelsea, called ‘Anya’s Dive Shop’, described as "a celebration of all things underwater".

Running from 12 April to 1 June 2025, the concept is "inspired by small town coastal dive shops from Florida to Folkestone" and will cater for everyone from paddlers and rock pool day trippers to professional divers.

The shop will also be home to the accessories designer’s SS25 collection, which takes inspiration from the treasures of the deep. There’s bejewelled jellyfish evening bags, raffia octopus cross-body bags, blowfish charms, raffia sea urchins, light-reflecting fish coin purses and tote bags bearing sea creatures.

There will also be the "ultimate beach bag edit", with raffia and jute options complete with signature organisational pockets.

Anya Hindmarch said: "Anya’s Dive Shop welcomes everyone from the snorkelling novice to the free-diving fanatic. Full to the brim with equipment, inflatables and of course the perfect raffia holiday accessories, it makes a visit the perfect place to prep for your trip to the sea."

In-store there will also be an array of aquatic-themed branded accessories including Dive Shop goggles, witty car bumper stickers and T-shirts, as well as kids’ inflatables, snorkels and rubber rings.

Brands including 29/71 will provide serious diving gear, with playful beach essentials from Miami brand Vacation and kids’ holiday kit from Petites Pommes – including some exclusive co-created styles.

With every purchase, customers will also receive a reusable beach bag made from recycled ocean plastic.

The Village incorporates a small parade of stores along with the Anya Café at 9 Pont Street. The Village Hall is an ever-evolving concept store at the heart of the parade, and the all-new Anya’s Dive Shop will mark the start of a season of underwater-themed escapism in Chelsea.