Anya Hindmarch launches rental service

British luxury accessories brand Anya Hindmarch has launched its own rental service, offering customers the chance to rent items from five collections.

Following its commitment to creating consciously and putting sustainability at the heart of the business, the launch of Anya Rental allows the brand to share access to its most recognisable pieces with a lower environmental impact.

Customers can choose from timeless, practical everyday bags from the Vere Collection, hand-crafted woven bags from the Neeson Collection or totes with pockets for everything from the I Am A Plastic Bag collection, made from an innovative cotton-canvas fabric which helps to divert plastic away from landfill.

There is also the opportunity to experiment with evening styles including sequin totes from the Anya Brands Collection, playfully elevating the everyday, to its iconic Crisp Packet clutch, a wearable piece of art.

Commenting on the new service, Anya Hindmarch commented: ‘Anya Rental will be like having special VIP access to our stock cupboard as needed, and this edit includes some of my my favourite pieces. It feels like a natural next step for us as we believe that collectively, small changes in behaviour can make a big impact and my hope is that rental becomes a fun solution to over consumption and excessive waste.’

Customers can rent items for 4 days for £42. Other available periods include 7, 10 or 14 days. The item will be delivered to the supplied address with pre-paid sustainable packaging for returns.

Read TheIndustry.fashion's interview with Anya Hindmarch