Anya Hindmarch launches PIX app inspired by AW16 collection
Anya Hindmarch has launched an app to enable users to create pixellated artwork inspired by the British designer's AW16 show.
Hindmarch's show featured motifs inspired by 8-bit graphics and the origins of digital art, reminiscent of 80s video games, which was a move-on from her hugely successful witty badge theme which has had a wide influence in fashion from the high end to the high street and kidswear.
Users are encouraged to use the app to create their own pixellated artwork and post it online via social networks using the hashtag #PIXbyAnya so that the brand can repost its favourites. The app is available to download now from the App Store and Google Play for Android.
Last week Hindmarch revealed she was adding a menswear line to her womens footwear and accessories business and that the two lines would be shown together at London Fashion Week this September.