Anya Hindmarch partners with Tesco for Mini version of its circular shopping bag
Anya Hindmarch is launching a mini version of its Universal Bag in partnership with Tesco this March, as the brand continues to promote the idea of a circular economy.
Tesco will become the first UK partner to launch the new size, which will be available in over 500 Tesco stores nationwide and feature the supermarket's brand colours: navy blue with red handles.
Anya Hindmarch and Tesco first partnered in 2023 to launch the full sized Universal Bag. They have now reunited for the Mini version, which will be available in twice as many stores as the original, reflecting growing demand for the reusable bag.
The Mini Universal Bag's smaller, more "playful" format is designed for quick shops, packed lunches, picnics, errands and everyday essentials, according to Anya Hindmarch, and will retail for £10.
The Universal Bag is a global sustainability initiative led by designer Anya Hindmarch in partnership with major food retailers worldwide, including Morrisons, Asda, Co-Op, Waitrose, Sainsbury's and Selfridges Food Hall in the UK. The bags are manufactured by the Solent Group.
Since launching the Universal Bag in 2021, which is made from 100% recycled and recyclable materials, the project has collaboratively diverted 433 tonnes of plastic from landfill, the equivalent weight of 36 London double-decker buses or 260 standard cars.
Anya Hindmarch, founder and Creative Director, said: "Plastic pollution remains a pressing environmental issue but working together with major global food retailers shows how the solution needs to be collaborative."
Tracey Dobkins, CEO Solent Group, added: "Anya has been at the forefront of the plastic bag reduction campaign for many years, and here at Tesco, we are always looking at ways to reduce the amount of plastic we use.
"Since 2019, we have removed over 2 billion tonnes of plastic from our operation, including over 200 million plastic bags from our Tesco.com deliveries alone. This is why we were passionate to team up with Anya to bring such a fantastic product to our customers in such an appealing colourway that I am sure our customers will love."
