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Anya Hindmarch back at the helm of her luxury accessories brand

Lauretta Roberts
01 May 2019

Anya Hindmarch has taken over as managing director of her luxury accessories brand in a move she said would "future proof" the business.

The move comes just a month after Mayhoola for Investments sold its 75% majority stake in the company to the Marandi family for an undisclosed sum.

Hindmarch, who had been chief creative officer (having stood down as CEO eight years ago) and had always intended to stay with the brand following the sale, effectively replaces chief executive Antoine Bejui who left the business last month.

Her appointment comes after a tough few years for the brand. Anya Hindmarch’s last filed accounts to December 2017 show an EBIDTA loss of £17m on sales of £37.2m, however its performance is believed to have improved in the interim as it focused on a direct-to-consumer model closing down eight stores in the UK and Japan and revamping its sourcing and marketing.

The business, which was founded in 1987, was put up for sale in March and was quickly snapped up by Javad Marandi and his wife Narmina. The pair have a number of investments in the luxury space including in Soho Farmhouse and British fashion designer Emilia Wickstead. Narmina is also a patron of the British Fashion Council Fashion Trust.

Mayhoola, which is the investment vehicle for the Qatari royal family, paid £27m for a 39.9% stake in Anya Hindmarch in 2012 and invested a further £20m in 2018 taking its stake to 75%.

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