Antony Hawman Branches Out on His Own

Industry member Antony Hawman, the former brand director of the UK’s leading beauty e-shop Birchbox, is launching a brand consultancy business to help companies achieve the best results in today’s cross-digital landscape. Antony’s new consultancy, ThePartnershipAtelier, will offer an impressive range of services to its clients including 360 brand planning, strategic brand partnerships, events and experiential activity as well as commercial and advertising partnerships.

Antony boasts over 13 years of experience working in the creative industries covering a large spectrum of domains from fashion, beauty, media and B2B publishing and lending his services to some of the most influential companies in the UK, having managed teams at Haymarket Media, EMAP, my-wardrobe and Birchbox. 

“I’m very passionate about building relationships and creating brand connections to develop creative, yet strategic partnerships.” Antony comments. “In today’s world we have to sweat our budgets, so I like nothing more than to use every possible marketing channel to drive as much return on investment as possible. In turn, maximizing brand awareness and positively impacting the bottom-line.”

Industry member Antony Hawman, founder of ThePartnershipAtelier and former brand director of Birchbox.

Based in East London, ThePartnershipAtelier is a pioneering foray into partnership marketing, aptly capitalising on today’s omni-channel landscape and helping brands to build on associative opportunities in the most advantageous fashion. The consultancy will focus on expanding the brands through unique alignments and experience-driven campaigns so as to create tangible results.

Hawman stands behind some of the industry’s most brilliant campaigns and initiatives such as the launch of the Drapers E-tail Awards, Management Today’s partnership with Mulberry for the 35 Under 35 Awards – incidentally the first time the magazine had worked with a luxury fashion brand— and the creation of the first ever pop-up Denim Bar in London’s Carnaby Street, an immersive experience which brought to life my-wardrobe’s digital menswear denim bar.

For more information on ThePartnershipAtelier, visit www.thepartnershipatelier.com. You can follow @ThePshipAtelier on Twitter and @ThePartnershipAtelier on Instagram.