Antler to open first UK flagship store on London’s Regent Street

Heritage British travel brand Antler will be opening its first UK flagship store at 100 Regent Street in London in early 2026.

The 2,400 sq ft space, spread over two floors, will be the first Antler store to open since the brand was “reimagined” in 2023 - three years after it was acquired by Australian business Strandbags Holdings, following its fall into administration in 2020 after being “profoundly impacted” by the coronavirus pandemic.

Its relaunch was announced in May 2023 with a new campaign that rediscovered Antler’s 1920s tagline, ‘For Those Who Travel Often’.

The new Regent Street store will bring to life Antler’s new brand identity. It follows the success of a one-year residency on Spring Street in New York, and a pop-up store in Selfridges in London last year.

The Regent Street opening signals the beginning of Antler’s wider retail investment strategy, with a goal to open at least three stores in the UK and internationally over the next three years as it “deepens customer connections”.

Situated at the southern end of London's prestigious shopping district, Antler’s new store will join other British brands Burberry and Mulberry in its premium retail positioning.

The store’s design will blend heritage and modernity using materials that complement the surrounding architecture and environment. The space will allow customers to explore Antler's full range of luggage, bags and accessories.

Kirsty Glenne, Antler's Managing Director, said, “Opening our first UK store on London’s iconic Regent Street is a defining moment for Antler. When we began the brand and business transformation journey three years ago, we couldn’t have envisioned a more fitting location.

“Regent Street’s global reputation and rich history make it the ideal setting for the next phase of our brand journey in our home market. It truly puts Antler back on the map in a significant way.”

Laura Thursfield, Retail Leasing Director at The Crown Estate, which acquired the headlease for 100 Regent Street for £95m in July this year, added: “We are delighted to be welcoming Antler to open their UK flagship store on Regent Street. This iconic store will be in good company alongside other leading British brands including Burberry, Mulberry and Jo Malone.

“We are excited to support Antler on the next step of their journey in this globally renowned shopping destination. This new addition follows our recent acquisition of 100 Regent Street and will be integral to the delivery of our wider plans for Regent Street and St James's.”

Since the 2023 rebrand, Antler has celebrated a series of significant milestones, most notably achieving double-digit sales growth over the last three years in addition to acquiring US luxury luggage brand Paravel, each “strengthening its vision of becoming a global house of travel brands”.