Anna Mason opens central London maison

British luxury womenswear designer Anna Mason has announced the opening of her new atelier and showroom in Knightsbridge, London.

Located in a Grade II listed building, Anna Mason hopes the new space will provide "comfortable elegance" in both ready to wear and made to order collections, along with the use of more sustainable practises from the on-site design and production team.

The maison will offer private appointments, personal shopping, concierge and after-hours services, as well as in-house events.

Anna Mason, Creative Director, said: “The pandemic has shown us that luxury retail isn’t only about an online transaction. It needs to be experiential. It’s a pastime and a privilege. You can’t get fitted online. You can't touch online. My new maison will allow my clients to fully experience and understand my brand vision, as well as finding some inspiration while they visit.”

Described by the brand, Anna Mason London aims to offer classic yet modern designs, with a romantic nod to the past and a youthful attitude that is relevant to the lifestyles of women today.