Ann Summers branches into activewear with launch of new range

Ann Summers

Leading lingerie retailer Ann Summers has joined the growing band of brands moving into the activewear space with a new collection of fitness clothing with a “sexy twist”.

The range includes leggings, tops, cover-ups and tracksuits with a playful spin on typical workout attire, with key features of the range include wet look material, bold prints, fishnet sports tops, and trend-led slogans.

“We wanted to enter the active and loungewear space with attitude. We are encouraging women to feel sexy when they exercise, and to celebrate the hard work they put in to their health and fitness. The range is designed to inject a little fun into workouts and can also be worn as part of your everyday outfit,” the company said in a statement.

Prices start from £20 and the range is available in store and online from this month.