Anine Bing makes its UK debut at Harvey Nichols

LA-based contemporary brand Anine Bing has made its UK debut with a new boutique within Harvey Nichols' Knightsbridge Store.

Anine Bing was founded by the former model and blogger of the same name in 2012 and currently has stores in Antwerp, Barcelona, Madrid, Paris, Los Angeles and New York, as well as an e-store.

The collection is based around a core line of denim in shades of blue, black and grey as well as lingerie, Ts, knits, jackets, skirts, dresses, accessories and footwear, all in a neutral palette. The brands eschews traditional seasons and instread drops new products each week to keep the offer fresh. Fans of the brand include models Kendall Jenner and Gigi Hadid.

Denim is a core part of the Anine Bing brand

“I’m so excited to be part of the Harvey Nichols family! London has always been one of my favourite cities and I’m thrilled to offer our UK customers a space where they can get a glimpse of the world of Anine Bing," said Bing of her arrival in Harvey Nichols.

Prices range from £59 to £819 and the brand is located on the third floor of the Knightsbridge store. Bing was born in Denmark and is of Danish/Brazilian heritage. She grew up in Sweden and began modelling at the age of 15. She is now based in LA with her husband and children and is still blogging.