Andy Murray-backed sports brand Castore signs up Saracens in first rugby kit deal
Fast-growing premium sportswear brand Castore has signed its first kit deal with a rugby club. The company, which is part-owned by Sir Andy Murray, will now supply Saracens in a five-year multimillion-pound deal.
The news comes as Saracens return to top-flight rugby for the first time since the club was relegated in 2019 for breaches over player salary caps.
The deal with Castore is the latest in a long line of partnerships unveiled by the Liverpool-based retailer since it launched just six years ago, including kit deals with football clubs Wolverhampton Wanderers and Glasgow Rangers.
Saracens will unveil the kits next month and Castore will be hoping it can lead to further growth in the rugby and sporting world.
Saracens CEO Lucy Wray said: “Castore are at the forefront of innovation with their sportswear and our values are very much aligned, so we are thrilled to be at the start of a ground-breaking partnership.
“We look forward to unveiling the kits this summer, which I’m sure will be hugely popular amongst our supporters.”
Castore was launched in 2015 by brothers Tom and Phil Beahon, and has the backing of Sir Andy Murray, New Look founder Tom Singh and former Net-a-Porter backer Arnaud Massenet.
It also recently signed up its biggest new investors – billionaire brothers Mohsin and Zuber Issa, the new owners of Asda supermarket.
Commenting on the Saracens deal, Tom Beahon said: “This marks our first step into English rugby, and we’re deeply proud to begin the journey with such a successful team and passionate fanbase.”
The premise behind Castore is to develop products using patented fabrics and advanced technical engineering for gym use, athletics, tennis and golf – with an eye to taking on global giants Adidas and Nike.
Castore already has partnerships with a number of leading athletes, including Owen Farrell and Masters-winning golfer Patrick Reed and recently signed a lucrative partnership with McLaren Formula 1.
The brand primarily trades online but also has stores in London and Liverpool, and hopes to capitalise on the exercise boost seen during the pandemic and the demand for athleisure clothes.
Revenues are expected to hit £100 million this year and will see the company turn a profit.
Yesterday Sir Andy Murray revealed an innovative first-of-its-kind Merino wool-based tennis kit by AMC, the premium tennis clothing label owned by Castore, which he will be wearing to compete at Wimbledon this year. A five-piece Merino wool retail collection has also been introduced.