Amazon teams up with fashion insiders to promote Christmas jumper shop
Amazon Fashion has teamed up with three leading influencers to promote the launch of its Christmas jumper collection.
Caroline Issa, Laura Jackson and Mimi Xu were photographed demonstrating how to style their favourite Christmas jumpers in their own unique way, by world-renowned street style photographer Jonathan Daniel Pryce. They also offered their dos and don'ts on embracing the trend.
Issa, who is chief executive and fashion director of London-based biannual title Tank as well as a consultant and street style regular, opted for a chic navy jumper with fair-isle design, which retails for £188. Despite being photographed in an understated style she said: “Do indulge in colour. The best Christmas sweaters are the ones that delight and give joy, just like the holiday, so don't shy away from the bright, the colourful and the vibrant.”
Broadcaster Jackson who is also co-founder of food and lifestyle brand Jackson&Levine opted for a £30 jumper featuring embroidered stars and sequins. “Normally I would say less is more, but during the festive season, more is more! Add a metallic pleated skirt with your Christmas jumper, or layer over a sequin polo neck. Go large or go home!” she advised.
Finally DJ and music producer Xu, who is otherwise known as Misty Rabbit, chose classic wintery fair-isle and reindeer design retailing for £30. “Choose a fitted size Christmas jumper. You can wear it loosely tucked into high waisted pants to give it some flair. Don’t pick non-Christmas colours, orange, black and pink are just no goes. And don’t go head to toe Christmas, it can be too much! The jumper is enough of a statement,” she said.
The Amazon Fashion Christmas Jumper Store is now open online.