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Amazon reports biggest Prime Day in history

Sophie Smith
15 July 2022

Prime members purchased over 300 million items worldwide during Prime Day 2022, making this year’s event the biggest in Amazon’s history.

Amazon also announced that prime members worldwide purchased over 100,000 items per minute during this year's Prime Day event, with the Fire TV Stick with Alexa Voice Remote named the most popular item purchased in the UK.

For fashion, the top selling products in the UK included a BOSS Men's T-Shirt and Men's Boxer Shorts, KANASTAL High Protection 100% Polarised Driving sunglasses, Swarovski Symbolic pendant and Havaianas Women's Slim Crystal Glamour Swarovski.

This year, during Prime Day, Amazon also doubled donations on all eligible purchases in the UK, making it one of the biggest days for UK charities on AmazonSmile. AmazonSmile is the company’s charity initiative, which allows customers to support their chosen UK charity while shopping. Eligible purchases made with AmazonSmile generate 0.5% to a customer’s chosen charity.

John Boumphrey, Country Manager at Amazon UK, said: “UK Prime members participated in Prime Day at record levels, saving on everything from everyday basic to devices seasonal purchases for the summer. Prime Day delivered something for everyone - great savings for Prime customers, critical sales for the 65,000 UK small businesses that sell on Amazon, and increasing donations for more than 45,000 UK charities that customers can choose to support through AmazonSmile."

The announcement coincides with the news that Amazon is creating over 4,000 new permanent jobs across the UK this year. The company said the recruitment drive would bring its permanent workforce to 75,000, having created 40,000 new jobs in the past three years.

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