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Amazon reduces seller fees for fashion businesses in UK and Europe

Sadiyah Ismailjee
09 March 2020

Online giant Amazon is reducing seller referral fees for higher-priced fashion goods in the UK and Europe. The one-year promotion lowers selling partner referral fees for apparel, footwear and handbags over £40/€45.

The online retailer said it expects sellers to list a wider range of competitively priced Prime Fashion as a result.

The referral fee has changed from a flat 15% in UK, Germany, France, Italy, Spain and the Netherlands, to 15% on the portion of the price up to €45/£40, and 7% on the portion of the sales price over €45/£40.

Amazon said the promotion applies for products sold through Fulfilment by Amazon (FBA) and Seller Fulfilled Prime (SFP) and said: “This means customers will benefit from these products having fast delivery, qualified customer support and free returns options.”

The promotion runs through 28 February 2021.

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