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Amazon names Ruth Diaz as head of Amazon Fashion Europe

Sadiyah Ismailjee
15 October 2020

Amazon has appointed Ruth Diaz as the new head of Amazon Fashion Europe.

Diaz, who has spent nine years at the online giant in various roles across marketing and retail leadership, will now be in charge for all aspects of the European fashion business.

Working alongside the European Consumer senior leadership, her new responsibilities include growing selection and improving customer experience across the UK, Germany, France, Italy and Spain.

Previously it was announced vice president of Amazon Fashion Europe John Boumphrey will become the UK country manager of Amazon.

Diaz has spent over 20 years in e-commerce and was previously responsible for more than 20 product categories at Amazon Italy and Amazon Spain, and led the home innovation program for Europe.

Before joining Amazon, Diaz was at the helm of BuyVip, an online fashion company acquired by Amazon back in 2010, and previous to this she was CEO at online entertainment company

Ruth Diaz said: “I am thrilled and honored by the opportunity to lead the EU Fashion business, and I’m pleased to work with the incredibly passionate and talented teams across Europe.”

“It’s an exciting time to be taking on this role, with more to come, delighting our customers and brands through technology and great service.”


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