Amazon Fashion unveils ad campaign for own label find.
Amazon Fashion has unveiled the first womenswear advertising campaign for its new own label find. to coincide with the launch of the AW17 collection.
The campaign will run throughout the UK, Germany, Italy, France and Spain across billboards and digital platforms as well as on the dedicated find. section of the Amazon website.
It features eight statement looks from the autumn collection, which is includes key trend items such as a red floral wrap dress, two-tone wide leg cropped jeans and hot pink sock boots along with wardrobes staples from a plaid trench coat to slogan t-shirts. Also included in the collection are more fashion forward items including biker jackets, vinyl macs, and metallic and velvet separates.
"We take inspiration from across the globe to deliver both key pieces and great basics our customer can wear their own way," explained find. director Glen George. "We know they enjoy the hunt for and discovering of a fashion gem and are focused on delivering exciting new items every week. Our new campaign brings the playful and effortless ethos of find. to life, allowing our customers to explore and express their sense of self through their fashion choices."
The find. collection is now available on the Amazon Fashion website with free delivery and a range of delivery options. Prices for denim and dresses start at around £19 with t-shirts from around £10.