Amazon Fashion launches "The Drop by You" - available for just 30 hours

Amazon Fashion has this evening launched its first "The Drop by You" collection - a limited edition line created using customer feedback and available for just 30 hours.

Following the 2019 success of The Drop – limited-edition street style, designed by global influencers including Patricia Bright, Leonie Hanne, the Fashion Guitar – Amazon Fashion tapped its customers to influence this latest collection, polling its 90,000-plus Instagram followers using mood boards based on current and upcoming fashion trends to find out which colours, fabrics and styles they loved most.

https://www.instagram.com/p/B7uE5Z-Bs9q/

The collection features the six most requested styles including a belted waist blazer and wide-leg pants, a green mock-neck top and matching pants, a blue side-slit dress and black knit top with sheer balloon sleeves. It can be viewed on the @amazonthedrop Instagram page, where followers voted on the pieces they most wanted to see in the collection.

Karthik Anbalagan, Head of New Programs at Amazon Fashion said: “We’re always looking to our customers for inspiration and feedback as we enhance our selection and deliver innovative new shopping experiences.

"This collection is uniquely exciting because we’re empowering our customers to have a voice and converting their opinions into pieces we know they’ll love.”

The Drop By You is available to shop for 30 hours from 5pm on 4 February on the Amazon app or at amazon.co.uk/thedrop.