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Amazon Fashion expands Prime Try Before You Buy service

Lauretta Roberts
14 October 2021

Amazon Fashion has doubled the amount of fashion items available on its Prime Try Before You Buy service, with 10 million styles now available to Prime Customers in the US, UK and across Europe.

Initially called Prime Wardrobe and launched in the US in 2019, the service allows customers to purchase up to six items and checkout without payment, try on the items at home and return what they don't want for free within seven days.

Prime members can shop from globally big name labels such as Calvin Klein, Tommy Hilfiger, Levi’s, Scotch & Soda, Pinko, Lacoste, Love Moschino, Hugo Boss, New Balance, Puma and many more. Also available are Amazon Fashion brands such as Amazon Essentials and Goodthreads, as well as small fashion business and emerging designers.

“We’ve almost doubled the number of members we serve through Prime Try Before You Buy worldwide since last year, and we are delighted to offer this fashion shopping experience to more customers in more countries,” said Ruth Diaz, Vice President, Amazon Fashion Europe.

"Prime Try Before You Buy helps customers discover new brands and styles. We are delighted to learn that more than half of Prime Try Before You Buy orders are placed by customers who have not shopped the brand on Amazon before; it’s wonderful to see Prime members experimenting with fashion through this service.”

Image: Influencer Emma Louise Connolly for Amazon Fashion

 

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