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Amazon Fashion and Nicopanda in LFW see now, buy now collaboration

Lauretta Roberts
31 July 2017

Amazon Fashion has collaborated with Nicola Formichetti's Nicopanda label on a see now, buy now collection for London Fashion Week that will be available for delivery to select London postcodes within 60 minutes.

The six-piece unisex streetwear collection will be shown at Nicopanda's first ever on-schedule catwalk show at London Fashion Week this September, which will be staged at Amazon Fashion's European Fashion Photography Studio in Hoxton.

It includes a hoodie, long sleeve t-shirt, bomber jacket, oversized scarf, clutch bag and leggings, which will be made available from Amazon’s five Fashion Stores across Europe after the show on 16 September.

Amazon Prime members in London will be able to access the collection from the Amazon Prime Now app. With Prime Now, Prime members can select delivery within one hour of ordering for £6.99, or delivery within a choice of two-hour, same-day delivery slots at no extra charge between 8am and 10pm.

Nicopanda is the brainchild of Italian/Japanese creative director Nicola Formichetti who is also the artistic director of Diesel and who came to prominence thanks to his collaborations with Uniqlo and Lady Gaga.

“I am excited to have joined forces with Amazon Fashion as it is synonymous with fast delivery and great selection, a perfect choice for this exclusive capsule collection," said Formichetti. “True to Nicopanda’s DNA, the collection is unisex with an international street-culture aesthetic. Each piece includes signature Nicopanda graphic motifs and a bold colour palette.”

Amazon Fashion Europe vice president Susan Saideman said: "Nicopanda’s designs immediately turn heads, so we can see why it is a firm favourite with the likes of Rihanna and Lady Gaga. We’re excited to bring such an exciting brand to our customers for the first time this September, when we will be showcasing our exclusive collection in the heart of East London’s cultural quarter at our European Photography Studio."

London Fashion Week takes place from 15-19 September. For the full show schedule visit the London Fashion Week website.

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